Commissioned to design a brand identity for his new consulting business, the CEO, a retired USAF pilot, wanted the brand to reflect the independently bold and artisan look of aviation in early to mid century 1900’s. Enginuity’s work consists of consulting on everything from engineering and manufacturing, to program management and academic studies. Because of this, the brand needed to be confident and forward thinking, while also tailored without any sense of a pretentious nature. The wings of the mark employ gatsby-esque design cues and create the forward motion and American strength the Enginuity brand stands for.
