After establishing a flexible identity and program logo through a series of human factors experiments this website was developed. It serves as the primary portal of information for current students and faculty, and for recruiting new candidates to the Master of Fine Arts Program. Acting as an information graphic showing the areas a candidate is working in, the personal logo is revealed here and when clicked opens that faculty or student profile. The system used to determine someones shape is seen on the student profile. When all the MFA candidates personal logos are over layed they produce a unified mark used as the face of the department.